June 2, 2011 – 8:48 am Microsoft has an interesting post today on his 360th official blog of the Xbox It was very clear in recent years that a very important part of the company as a whole console, but until recently that the Xbox is still in the game seemed in the first place. Additional features of the Xbox experience, like the use of Netflix were great, but half of the total concentrate.
Microsoft says 40% of all activities on the activities of the Xbox 360 without gambling. This means that users spend more than half the time on the console to video streaming. The use of Netflix, Hulu, and streaming ESPN recently launched a trio of co-operation are dominant in terms of use. Not to mention that users can download movies and music to play with Zune.
More than 30 hours per month for every Xbox video game went consumption. This is about an hour a day. If you think about the fact that more than 53 million Xbox owners, 30 million Xbox Live members to think of more than streaming video.
Of course this means that 60% use in 360? I still play, but a major component is replaced by other activities. This makes the console, Microsoft is not just a game console, but a true entertainment center. While the PlayStation Network does everything but work in recent weeks, Microsoft growth of information in its entertainment division, which is simply amazing.
In April, when Microsoft releases its Q3 results, Xbox 360 and Kinect become the stars of the report.
All business areas improved their (business of 21% over the previous year, 11% server tools, online services, 14%). However, the entertainment division grew 60% by selling the console and Xbox Live subscription and distributed Kinect sales.
Frank Shaw, a Microsoft said Vice President of Corporate Communications, that "normal conversation = Xbox" on the blog. And references to the future, such as the Xbox hit the market:
Xbox vision is simple: All the entertainment you want. With people who interest you. Easy. That is why we invested in partnerships with ESPN, Netflix and Hulu. Therefore, we have cooked direct social experience with the Xbox LIVE connects the players, friends and families around the world. So you see more than entertainment Xbox brand has sold this year.
If the Xbox console, both the 360? And all future releases less and less about games as entertainment? Maybe. Microsoft seems to know who in the houses around the world with the Xbox games, so that the position is to use? Fully developed entertainment brands. His recent acquisition of Skype, further evidence of the changing landscape of the Xbox game console.
Tags: xbox 360
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